Meet your client:

• Overview

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Who we are

Wild Rue is a fashion label for trend-aware young women. We make seasonal collections that mix street attitude with wearable silhouettes. Each piece is designed to be noticed and easy to style for day and night.

Our mission

Design on-trend clothes that feel fresh and affordable for shoppers aged 18 to 35. We move fast, test fits, and launch capsule drops that build community and repeat buys.

Our vision

Become a go-to label for trend-conscious customers who want statement pieces and reliable basics in one place. Wild Rue should feel current while keeping product quality and fit consistent.

Why Wild Rue

We spot what’s next, test it quickly, and deliver pieces that fit modern wardrobes. The brand is youthful, confident, and focused on style that works on the street and in social feeds.

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What do we need:

• Logo
• Brand identity
• Gift Card Design

Deadline;

Tuesday

March 31st

2026

Target audience

Wild Rue is for young women who follow trends, post looks, and buy often.

• Age: 18 to 35 years old
• Income: $20K to $65K per year
• Location: Urban and suburban places with strong social shopping habits
• Lifestyle: Social, image conscious, enjoys nightlife and weekend travel
• Values: Style, individuality, affordability with occasional premium buys
• Where they shop: Direct to consumer sites, fast fashion and contemporary retailers, social marketplaces

Design Requirements

• Visual style
• Brand Applications
• Tone of Voice

Client Quirks

• “Not too girly or pink.”